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PR Weekly With Sari Cicurel


Jul 14, 2020

Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist and public relations professional. This includes serving as the Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit, a federal lobbyist for the Detroit Regional Chamber and the owner of an independent public affairs consultancy. Over the past18 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossings’ along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW offshore wind farm proposal. Daniel believes the way forward is to engage! Through strategic communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. Now, let’s start the conversation! 

Here’s what we discussed 

  • Moving from lawyer to activist to PR 
  • Dealing with PR crisis. 
  • The effects of the pandemic on Daniel’s clients  
  • Running for office and making a difference in your community

Connect with Daniel Cherrin  

Twitter: @dancherrin